What Affiliate Marketers Should Know About List Building

List Building is an important part of an online business. Whether your are a blogger or a webmaster building an email list is a great way to increase traffic as well as sales. All that is required for List Building is a squeeze page and an autoresponder. With ListWire you can get a free squeeze page and an autoresponder to start list building immediately. Click on the below link and read my other post on ListWire to learn more about it.

Free Autoresponder + Squeeze Page

There are 4 important figures that every internet marketer needs to monitor while list building, you need to constantly monitor these stats for a successful list building campaign and edit your messages if required.

1) Bounce Rate (This is different to the Bounce Rate of a website) - This is the percentage (%) or the number of emails that did not get delivered to the subscribers in your list.

2) Opt-Outs -This is the number of subscribers that unsubscribed from your mailing list, so if there are many opt outs then you need to rethink about what you're sending. Spamming subscribers or providing them with content/products they are not interested in are main reasons for losing subscribers. If you are losing subscribers then edit the required messages/newsletters and provide them with interesting content/products so they look forward to reading your emails.

3) Opened Rate - This is the number of times each email was opened/viewed by the subscribers in your list. This is calculated as follows

Bounces = Undelivered emails

One factor for a low open rate is a bad message subject, so try to be creative and write a catchy subject for each message since the "Message Subject" is what they first see when you send a message. Another reason for a low open rate is constantly sending messages that your readers are not interested in or spamming. If you do this continuously they will delete your messages without even opening them and possibly unsubscribe from your mailing list. So try to give your readers what they like to hear from you and send messages at reasonable intervals instead of flooding the mail box at once with too many emails.

The open rates in email marketing campaigns can be different for each niche. Click on the below link to read a great article that's all about email marketing open rates.

All About Email Open Rates

4) Clicks - This is the number of times each link in your message was clicked. They can be affiliate links, links to social media sites, links to other sites etc. ListWire shows how many times each link in each message was clicked, this way you will know if your messages are effective and if your subscribers are actually clicking on the links in your mails. One of the obvious reasons for a low click through rate is sending a message your readers are not interested in, so if you have a high open rate and a low click through rate then you might want to edit the message. The anchor text also has an effect on the number of clicks you receive to your links.

ListWire provides all the important information (Open rates, Clicks, Opt-Outs and more info) about your list building campaign, so you can see exactly where you are going wrong and correct them to make sure you don't lose subscribers.

 I would certainly recommend you to watch the below video as it discusses some important aspects on list building.



Another important factor of list building is the design of the squeeze page. The design and the look of the squeeze page can make a big difference. The squeeze page design can vary according to your niche. You can goto Google images and search the term "Squeeze Page" or "Squeeze Page Design" and that will show up squeeze pages in different niches. That will just give a basic idea on how important it is to have a well designed squeeze page. Below are 2 well designed squeeze pages (click on them to zoom)

These 2 squeeze pages are built for the same purpose as any other squeeze page but the designs are totally different. The aim of a squeeze page is to capture your visitors email and you can do it in different ways. Both of these squeeze pages are offering free stuff, that's great way to get a readers attention. So a squeeze page shouldn't just be a box asking for name and email, it has to be a lot more than that. The squeeze page should also tell the visitor exactly what they are going to get by subscribing and a little more about your services / products etc.

Quick Tips On Creating A Squeeze Page

1) Free Offer - A free offer will greatly increase your chances of getting a visitors email. If the visitor is interested in your niche then most likely they will be glad to get anything free related to that. Also encourage the visitor by talking about the benefits of the free report/service etc that you are offering.

2) Good Design - Make the squeeze page look professional, as I mentioned earlier the design plays a key role in capturing a visitors email. The design should match your niche / the target audience. If you don't know how to create one then you can get a squeeze page template, there are a lot of sites that offer squeeze page templates like www.squeezepages.com.

3) Personalize - Also personalize the squeeze page by adding a good picture of you as well as an image of your signature. I have seen several sites using this method. Building a customers confidence is an important part of any business and personalizing the squeeze page is a great way of boosting the visitors confidence in your website. You can create your signature image using mylivesignature.com

4) Short & Effective Message - Its certainly not recommended to turn the squeeze page into a very long sales pitch. So what ever you write in the squeeze page make it short but effective enough to make the reader subscribe. Use Google images to view other squeeze pages, this will give you a good idea on how you can pursue your reader to subscribe without writing too much.

5) Use A Talking Character - A talking character is simply a speaking avatar. A talking character will make it easier for you to give your reader more info about your offer/product instead of writing a long page. It will certainly increase your chances of getting more subscribers as its an effective way to influence the visitor to susbcribe. Features like this can help you keep an edge over your competitors. All you need to do is type in what you want the talking character to say once your squeeze page gets loaded. Two sites that offer these services are avaguide.net and sitepal.com. But I'm sure there are many other sites that offer these services.

6) Zero External Links - The purpose of a squeeze page is to capture your visitors email address and adding any external links can divert the visitors attention. So its recommended not to add any other links on the squeeze page.

7) Privacy Statement - Privacy is a major concern for subscribers, and it is important to mention at the bottom of the squeeze page or below the subscribe button that you will not share the information (email, name etc) with anyone. This will certainly increase your subscriber rates as they will know the information will not be shared so they will not have to worry about receiving spam mail.

So its important to spend a considerable amount of time to design a great squeeze page that fits your "niche" very well, as that squeeze page alone can play a big role in your success online.

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Internet Marketing Definitions

Autoresponder – A program that automatically sends emails to the email addresses that have subscribed for a particular newsletter. Autoresponders can be used in both blogs and websites. Using an Autoresponder is a great way to get visitors to return to your website/blog, which will eventually help you to increase your sales. Read more about a free autoresponder @ Free Autoresponder

Keyword Density – Keyword Density is the total percentage a certain keyword or phrase has appeared on a webpage. A good keyword density should be between 3% - 4%. Too high keyword density will be regarded as spam by the search engines and a too low keyword density will not be effective.

It’s an important factor to maintain a proper keyword density to rank high in the search engine. Keyword density can also be calculated manually. But it’s easier to use a site that automatically calculates your keyword density. Here’s a site that I usually use for keyword density calculation.

Deep Link Ratio – It’s the percentage of links (both links from other sites and internal links) that point to all other pages of your website EXCEPT your homepage. A deep l40% - 60% can be called a good

Deep Link – Any link (internal or external) that points to any page on your website EXCEPT your homepage is called a deep link. Deep linking is a much quicker way of ranking high on the search engines instead of just building incoming links to your homepage which looks unnatural to the search engines.

Social Media Marketing – Social media marketing is the use of social networks (Facebook, Twitter etc), forums, wikis and other social sites for marketing. It’s a red hot method of driving traffic that’s overlooked by some. Watch the below video to fully understand the power of Social Media Marketing.

Viral Marketing – It’s a marketing technique that influence or induce visitors to pass a certain marketing message to other users and websites. The Widget that is used by many bloggers to show a visitor details can be called a great viral marketing tool created by a site that lets you create your own widgets so you too can use viral marketing to effectively promote your content.

KEI (Keyword Effectivness Index) – Keyword Effectiveness Index is a way of measuring how effective a certain keyword or phrase is going to be for your website. The formula for calculating KEI is

KEI = (Number of Monthly Keyword Searches) ^ 2 / (Competing Pages)

Suppose you are targeting a keyword that is searched 1000 times per month on Google, and Google shows up 200,000 results when a user enters that particular term.

Then the KEI = 1000 * 1000 / 200,000 = 5

In some of the other websites you might find different formulas used to calculate KEI that gives different results but the above formula is a commonly used method to calculate KEI by SEO experts. It’s always safer to target keywords/phrases that have a fairly high KEI since it will be easier to get to the first page of the search engine with a keyword/phrase that has a high KEI.  

CTR (Click Through Rate) – Percentage of visitors who click through to a merchants website. CTR is specially important when you are doing a Google Adwords Campaign. 2% - 4% CTR (Click Through Rate) is a good rate for a Google Adwords Campaign.

Cloaking – Cloaking is showing one set of content to the search engine spiders for indexing while showing another set of content to the users. It’s an SEO technique that has to be avoided since it can get your site banned by Google. 10 Actions That Will Ban Your Website In Google.

Contextual Links – If the anchor text that links from one page of your site to another page on your site is made up of a keyword or phrase that you want that particular page to rank for then its called a “Contextual Link”.

Example – Say you have 2 web pages on your site “A” and “B” and the keyword you want the page “B” to rank for in the search engines is “making money online”. Then if you are linking from A to B the anchor text should be “making money online”.  This is an example of a contextual link. Contextual Linking is a great SEO technique to rapidly increase your search engine ranking.

CPA (Cost Per Action) – CPA is a method of advertising when you only pay for each sale or each lead etc, which is different to CPC (Cost Per Click) when you pay for every time a visitor clicks on your ad or banner regardless of a purchase by the customer.

CPC (Cost Per Click) – CPC is the amount you pay every time a user clicks on your ad. CPC differs depending on the website. And if you are using Google Adwords the CPC depends on the keyword you target. Making Money With Google Adwords

CPM (Cost Per 1000 Impressions) – This is the amount you pay for every 1000 impressions for your ad regardless of a purchase or a click by the customer. CPM can be a cost effective alternative for CPC.

EPC (Average Earnings Per 100 Clicks) – This is the value of the commissions by an affiliate for every 100 clicks. It’s a method of calculating the effectiveness of an affiliate by Commission Junction.

Bounce Rate - The bounce rate in email marketing refers to the number or the percentage (%) of emails that did not get delivered to the subscribers in the subscriber list. But bounce rate of a website has a different meaning. Bounce Rate of a website is the percentage of visitors that enter the site and leave the site without viewing another page. Read more about it @ Bounce Rate


Opt-Outs -  Opt-Outs is a term used in list building. This is the number of subscribers that unsubscribed from your list.

 Opened Rate - Opened rate is also a term used in list building. Opened rate is the number of times each email you have sent to your subscribers was viewed/opened by your subscribers. 

Please link to us if you have found the information useful. Thanks.

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Importance Of Alexa Rank To Make Money Online

                                      

If your goal is to make money fast through the net then one tool that you can not forget is the Alexa toolbar. There’s no question about the importance of incoming links to a site/blog when you are trying to increase the rank of your site/blog in Google. The first thing a lot of webmasters check when linking a site are the Google Page rank and alexa rank.


So having a high Alexa rank will certainly help you if you are trying to get some incoming links and to successfully begin making money online. And there are some reports saying Google also relies on the Alexa rank when indexing a site or a blog but I am certainly not sure how accurate it is. Anyway increase your Alexa rank is not difficult and it certainly is worth the effort since it can certainly help you to reach your goal to earn money quick. Here are some ways of increasing the Alexa rank.


1) Alexa rank is calculated according to the number of visitors who visit a particular site with the Alexa toolbar installed on their browser. Easiest thing to do is to install the Alexa toolbar on your browser and set your blog or website as the homepage. Then every time someone opens your browser it will count as one hit. A very simple method to increase rank very quick. Download Alexa Toolbar


2) Install the Alexa Rank Widget, and when a visitor to your site clicks on the widget it will also count as a hit.

3) Make use of a service like Up My Rank, it’s a site specially made for anyone interested in increasing the Alexa rank of their website or blog.


4) If there is a network of computers at your work place, change the homepage in all browsers to your site/blog and install the Alexa toolbar.


5) This toolbar is used a lot by website owners, so if you can get these webmasters to visit your site it’ll simply boost your rank in Alexa. One way to easily get webmasters to a site is to write content that they are interested in. This will simply make many users with the Alexa toolbar installed return to your site very often. So adding content related to SEO or online marketing or link exchange (people in search of link exchange always check the Alexa rank) is great.

6) Just add a link allowing your visitors to download the Alexa toolbar and tell them how this toolbar can help them. This will certainly make a visitor to your site or blog install the Alexa toolbar in their browser. So when ever they return it to your site it will be a major boost to your rank. Then again to tell them how this toolbar can help them, you have to use it first. Other than just displaying the Alexa rank of a website there are many other ways in which this toolbar can help you. Download Alexa Toolbar


7) Like I said earlier the Alexa toolbar is used by many webmasters as well as affiliate marketers. So if you can drive traffic from sites that are being visited often by them is another great way to boost your alexa rank. Buying links and banners from sites that webmasters and affiliates often visit is another way to get visitors to your site with the Alexa toolbar alredy installed.


8) Request friends or family members to use the Alexa toolbar and to change their homepage to your site. A simple thing that can make a big difference to your ranking.


9) Take part in forums such as Warrior Forum and Digital Point Forum and leave forum signatures when you reply to a post, a lot of webmasters use these forums. It can boost you’re Alexa rank as well as drive quality traffic to your site. Read my other post on Easy And Effective Ways To Drive Traffic to learn more about driving traffic.

10) There are reports that the Alexa toolbar is mostly used by Asian web surfers. And it can be true since there are many websites based in Asia that’s currently in the Alexa top 500. So taking part in forums or social networks or any other blogs or sites with a high no of Asian web surfers is a great way to increase your rank.


11) Use bookmark sites like Diigo, Digg or Stumble upon since many webmasters and affiliates use social bookmarking sites so it can be a great way to drive traffic from visitors to your site with this Toolbar installed.


As mentioned its so important to have a high Alexa rank if you really want to be succesful and make money fast. These are simple things that can help you get closer to your dream to earn money online.

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Real Proof Of The Rich Janitor Money Making System

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