Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

Tuesday, November 2, 2010

Deep Linking To Boost Search Engine Rankings

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Driving lots of targeted traffic is the key to successfully making money online.  Internet marketers use various SEO techniques to improve search engine rankings. One of the most effective search engine optimization techniques to boost your rank is Deep Linking. Deep linking can be simply defined as “Any backlink that points to any page on your website EXCEPT your homepage is called a deep link”.  Just building incoming links to your homepage will look unnatural to the search engines and building backlinks to other pages of your website (Deep Linking) will have a much better effect and will quickly boost your rankings on the search engines. Watch the below video to get a simple idea on Deep Linking. 

Deep links give a good impression to the search engines and shows that you have targeted content throughout your site since there are backlinks to internal pages of your site as well.  By building a good number of backlinks to the internal pages of a website it will raise the relevance of the website. This will also increase the page rank of the internal pages, therefore increase the search engine placement of the internal pages as well. 
Whenever building links whether they are links from other sites or within your own site build “Contextual Links”. Visit theInternet Marketing Definitions post to get a full detailed definition for “Contextual Links”.

Deep linking increases the overall value of your site, making your site stand out from your competitors. 
Creating valuable content is the best way to automatically get backlinks to internal pages of your site. But you too can build deep links on your own by creating blogs, submitting articles or press releases and then linking them to internal pages of your site rather than your homepage.This will not only drive more traffic but also improve search engine rankings. You can find a list of free article submission sites by clicking on the below link



Always maintain a healthy number of outgoing links (links that point to other sites) from each page on your site. Some webmasters suggest to limit the number of outbound links from the homepage of a site to just 10. Even though this is not a rule it is important to keep in mind the more "dofollow" links you have on a page the more your site will bleed vital ranking potential. Below link is a discussion on the Digital Point Forum regarding the number of outbound links on homepage, click the below link to get an idea on the views of different webmasters on the topic of outbound links.




Finally “What is Deep Link Ratio ?” Click the below link to find out more.

Deep Link Ratio


Please share this information with others if you have found it useful. Thanks

Monday, November 1, 2010

Deep Link Ratio For Effective SEO Of Your Site

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If you haven’t read the post “Deep Linking To Boost Search Engine Rankings”, then it is recommended to go back to our homepage and read that post fully. Deep linking ratio can simply be explained as the percentage (%) of incoming links that point to all pages of your site/blog except your homepage. So what’s the easiest way to find the deep link ratio of your site ? The easiest way to do it is by using the Yahoo BackLink Tool.

Here’s how to find the Deep Link Ratio of a site. In this example we will calculate the Deep Link Ratio of a popular tattoo site called tattoojohnny.com.

1)      First find the total number of back links to this site (links pointing at the home page and links pointing at internal pages). So just goto yahoo.com and in the web search box type the following

linkdomain: tattoojohnny.com

It showed 52,119 results for me. Now this is the total number of links (both internal links and links from other sites) to all pages of this website.

2)      Now we must find the number of links from internal pages, in other words we should find out the number of links within this domain that point to other pages that are also within this domain (internal links). So again we go back to yahoo.com and in the web search box type the following

site:tattoojohnny.com

It showed 459 results for me. Now this is the number of internal links. It means there are 459 links within tattoojohnny.com that link to different pages of tattoojonnhy.com.

3)      Now we subtract these two figures.


52,119 – 459  = 51,660


So 51,660 is the total number of external links or links pointing at this site from other sites (This number includes the links that point at the homepage as well as internal pages of this site).

4)      Now we should find the number of links pointing at the home page of tattoojohnny.com. And in this step we should find the number of links pointing at both “www.” version and the non “www.” version.

So again in the yahoo.com web search box just type

link:http://www.tattoojohnny.com/

This gave me 43,766 results. Which means there are 43,766 links pointing at 

Now we should find the number of links pointing at the non “www.” version of tattoojohnny.com. So in the yahoo web search box just type

link:http://tattoojohnny.com/

This gave me 947 results. Which means there are 947 links pointing 


5)      Now to the final calculation. We got 51,660 as the number of links from other sites (Number Of External Links) to tattoojohnny.com. So we subtract this number from the number of links that point at the home page (both at the www. version and the non www. version) of tattoojohnny.com to get the number of Deep Links to this site.

find out how many external links point at the internal pages of this site.

51,660  – 43,766 – 947 = 6947

Now 6947 is the number external links or the number of deep links to tattoojohnny.com.

So finally its time to calculate the deep link ratio of tattoojohnny.com


       Deep Link Ratio = (6947 / 51,660) * 100 = 13.4 %

So finally we have found the deep link ratio of tattoojohnny.com as 13.4%.

A deep link ratio of 30% - 60% can be called a good deep link ratio. But there doesn’t appear to be a downside of a too high deep link ratio. But then again the deep link ratio depends on the website. Some sites with great content in internal pages can have a very high deep link ratio.

Ex –   http://www.digitalpoint.com/ has a deep link ratio of 94%. This is mainly due  to the forum at digitalpoint.com. The digital point forum has lots of great content because of this so many blogs and sites have linked to their forum (and all these links to the forum count as deep links to sky rocket the deep link ratio).


Deep link ratio is one important factor that affects the rank of a site in the search engines. The key to increasing your deep link ratio is to create good content that people will link to. But even without a very high deep link ratio a site can still rank high, since there are several other factors that affect a sites rank such as keywords, age of the site, the quality of the back links (as SEO experts always say the quality of back links is more important than quantity) and more.

Wednesday, September 15, 2010

Google Ban - 10 Actions That Will Ban Your Website In Google

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Getting banned by Google can be a huge blow to anyone trying to make money online, as it will prevent your site/blog from appearing in Google for any keyword. So if you have faced this problem then click the below link to learn more on what you can do



HTML clipboard Google Requesting Reconsideration 


·        Buying Text Links – Buying text links is one reason to get your site banned by Google. Google started banning sites for the use of text links back in 2007 and Google banned a text link selling site that had a page rank of 7. Click the below link to read more about it.


·        Linking To Banned Site – Linking to sites that’s already banned by Google is another way to get your site banned by Google. So avoid linking to any sites that are banned by Google (that includes linking to text link ad sites). Some webmasters say it’s risky even to link to gambling sites, adult sites and link farms but I am not certain about those but it’s advisable to avoid them too just to be safe. 

·        Duplicate Content – This is such an obvious one, don’t think I even have to mention it. Just don’t copy other peoples stuff, you will get banned. Here’s a list of some sites that help you to find out if you have duplicate content (they allow you to compare one of your URL’s with another URL from a different site.)

 
·        Keyword Stuffing – Its important to use the keyword that you are targeting but don’t over do it. Overusing the same keyword again and again can be considered as spam and get your site banned, some affiliates think stuffing keywords will get them to the number 1 spot in Google and they can earn money from home straight away. Many SEO experts have said that a good keyword density is around 1% - 3%. But make sure the keyword density of your targeted keyword does not exceed 3%.  . Here are some good tools to check your keyword density. 



·        Using Hidden Keywords – Another trick people use is stuff keywords but they use the same color for the background as well as for the fonts. So the visitor won’t see it but it will be there in the source code. Thinking it will increase their rank due to a high keyword density. But Google is very intelligent and it’s a dreadful mistake to get your site banned. A black hat trick that has to be avoided if you want to make money from home. 

·        Cloaking – Cloaking is another black hat technique that has to be avoided if you don’t want to get banned by Google. Cloaking means presenting certain content to the Search Engine Spider for indexing the site and showing something different to the user. A lot of people think it can fool the search engine but it only fools the visitor and of course the webmaster himself. So do not enter any words or terms into the meta tags section that does not match the content of your site thinking it’s going to increase rank but doing it will only get your site banned by Google.

HTML clipboard What is Cloaking ?


It’s very important to avoid these silly mistakes if you want to make money fast. Making money from home is not rocket science but its a matter of not running down the wrong road.

Friday, August 20, 2010

What is Google Webmaster Tools ? and How It Helps You Boost Your Rank in Google

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Knowledge is the key to successfully making money fast online. The Google Webmaster Tools is one tool that any affiliate marketer or anyone trying to make money online should use. Its totally free, just go to google.com and type “Google Webmaster Tools” then click the link and sign in with your email
The Google Webmaster Tools can provide so much of valuable information about your blog or website that can help you to sky rocket your rankings in Google. It’s a great tool for search engine optimization.

Here’s some information that the Google Webmaster Tools provide

1)      The number of impressions your website or blog has received for certain keywords. And the position of your site for those keywords in the Google results page. This is a very important piece of information since it allows you to see for what keywords your site/blog is ranked and if your position for those keywords are improving or if its going down in the Google results page.

2)      The number of clicks your website or blog has received in Google for these keywords.


3)      Shows other websites that are linking to your website. In this list some of the sites that link to you might not be shown since it only shows URL’s that are already in Google’s index.

4)      Shows the internal links of your sites (the pages of your site that link to the homepage or any other pages of your site). The internal link structure of a website is very important, the rank of a website/blog in a search engine is affected by both internal and external links (links to you from other sites).

5)      Shows if Google has detected any Malware on your site.

6)      Google Webmaster Tools is also a great way to debug your website as it shows Crawl Errors (problems Google has encountered while crawling your website). Therefore it is important to fix them if there are any errors.

7)      It also provides the Crawl stats (shows how many times Google has crawled your website in the last 90 days, also the kilobytes downloaded per day and the time spent downloading a page.)

8)      Google Webmaster Tools shows if it has detected any duplicate content in your site, also shows if there are problematic title tags or meta descriptions. If there are any duplicate content issues its important to fix it immediately as the website can get penalized by Google for having Duplicate content. Read my other post on Google Ban - 10 Actions That Will Ban Your Website In Google to learn how to avoid getting penalized by Google.


Before getting started with Google Webmaster Tools you have to create a XML Sitemap for Google. The main reason for creating a XML Sitemap is that it makes it a lot easier for Google to crawl your site, sometimes if you don’t have a sitemap all pages of your website will not get crawled by Google (one reason for it is using bad coding methods). So by creating a sitemap it becomes a lot easier for Google to crawl your site, therefore you can be certain that Google has crawled your site properly.

The website that I used to create sitemaps for free for my website and blog is


However it will create XML Sitemaps for free only if your website has less than 500 pages or your blog has less than 500 posts. If it is more than that then you will have to pay $20 and register in that site to create sitemaps for websites/blogs with more than 500 pages.

After you have created the XML sitemap for your website or blog then you have to submit it in Google Webmaster Tools. Watch the below video, so you will know exactly how to submit it to Google.





And when ever you make major updates to the content of your website or blog its important to create another sitemap and resubmit it to Google. I usually update the sitemap for this blog every time I add a new post. Some webmasters use the robot.txt file to automatically recreate it every time your site is updated but I recommend to manually do this since it’s less complicated.

If your website has got banned or penalized by Google then you can use the Google Webmaster Tools to submit your website for reconsideration. There are some websites out there that shows whether your website has been banned by Google or not, I am not sure about the accuracy of these results but its worth noting them down.


Watch the below video to learn quickly how to use the Google Webmaster Tools





Sunday, August 8, 2010

Get To Page #1 In Google Straight Away !

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To make money online there’s nothing better than driving targeted traffic to a website or blog. And the best way to drive targeted traffic is through the most popular search engine which is Google. Now we’re about to introduce a software that gets your site or blog to Page #1 in Google for ANY KEYWORD with a Simple Push of a button.

But you must be warned that this software can be used for both good and evil, therefore the creators of this software Instant Social Anarchy do not take responsibility for what the users do with the software. A few great feautes of Instant Social Anarchy are

  • It allows to create over 10,000 social media accounts at the push of a button. 
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  • Instant Social Anarchy software automatically creates 1000’s of backlinks to your site/blog. 

  • Creates link pools, spin posts, titles, messages and profiles and many more things that immediately brings 1000's of buyers into your website through Google.

Your Just A Click Away From Getting To The First Page Of Google !


                                  

Monday, March 1, 2010

Text Link Ad Ban By Google

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If you want make money fast online then one search engine you have to focus on is obviously Google. All online marketers try to increase their rank on Google and at the same time it’s important NOT to use any dirty tricks that will ban your website in Google.

Using text link ads is one trick that affiliates think will help them to make money fast but instead Google WILL ban their websites for using text link ads. So if you really want to make money fast online and keep making money then I certainly advise you to avoid text link ads. Text link ads can drive traffic to you but buying text link ads can cost the page rank of your site and it can also lower your rank on the Search Engine Results page. Google first penalized a several sites back in 2007 that was selling Text link ads, but so its better to play it safe and avoid text link ads. Click the below links to read more about the text link ads ban by Google.


HTML clipboard Selling Text Link Ads and Google Penalization

Also read my other post on other things that you can do to get your website/blog banned by Google. It’s advisable to avoid making those mistakes. Click the below Link


Google Ban - 10 Actions That Will Ban Your Website In Google